That's it.

Website: http://www.thatsitfruit.com/

Year Founded: 2012

Location: Los Angeles

Founder: Dr. Lior Lewensztain

About: That’s it. fruit bars are an all natural, non-GMO on-the-go snack that are preservative-free and allergen-free, and have no added purees, juices, or concentrates. That’s it. transparently makes snacks without secrets, containing only five ingredients or less.

Company History: Dr. Lior Lewensztain became passionate about plant-based food as preventative medicine during his time in medical school when he discovered that only one-third of Americans consume the fruit that they need in their daily diet. Determined to change this, Lewensztain began creating portable, convenient snacking options made with simple, minimal ingredients. That’s it. Fruit bars were sampled and sold at local Los Angelas farmers markets, and after securing distribution at WholeFoods, That’s it. became became a nationwide brand overnight. Since then, That’s it has expanded their portfolio of innovated plant based snacks, and now are transforming the natural foods category with snacks including Fruit Bars, Mini Fruit Bars, Probiotic Fruit Bars, Mini Probiotic Fruit Bars, Truffles, and Crunchables.

Learn More And Shop: http://www.thatsitfruit.com/