Recurring organic traffic is like being gifted Amazon stock in 2007: it’s the gift that keeps on giving. There’s been an upsurge in web usage, resulting in more activity on search platforms, ultimately producing more site-traffic than ever before. Our search traffic rose 445% from Jan/Feb to Mar/Apr this year.

We’re sharing actionable ways to amplify your organic traffic from two search powerhouses: Google and Pinterest. Read on to take advantage.

Easily Increase Your Google Traffic This Month

The dawn of the pandemic drove search demand through the roof, especially around the food, bev, selfcare, and the DIY-home space. If you already had strong brand awareness, you most likely noticed a tangible uptick in traffic. And whether you’re new to the web content game or have an archive of well-performing blog content already, making the slightest strategic improvement in a time like this, can make a sizable difference.

3 Actionable Strategies To Grow Google Traffic Now

1. Improve domain score by strategically getting press from high quality sites.

 Think backwards here. Why would someone link to your site? One of the best ways for CPG brands to acquire quality inbound links is through press. What is every major news outlet currently talking about? Exactly. So, figure out how your brand fits into the greater fabric of the current pandemic. Have you given away product to frontline workers? Have you had to adapt your business model? New product offerings? All of these make an eye-catching headline for the biggest publications in the world. Getting a link from the likes of Forbes, WSJ, etc., can add massive value to your Domain Authority, which will help all of your content rank better in google. Not to mention all of the other opportunities that may come from a good piece of press.

 Look for the writer of similar articles from the publication that you are trying to pursue. Writers are often easy to get in touch with via email, LinkedIn, or social media. Simply pitch them your relevant story, and it may materialize that easily.

2. Create editorial content around something that just happened to avoid a plethora of competition in search.

Hopefully you’re already adding blog-style content to your site. Whether it’s recipes, guides, interviews, how-to’s, or features of your customers – all of these give people a genuine reason to visit your site.

Now look for something that just happened or is just starting to gain attention. This could be a societal or dietary trend that’s emerging, a trend on a new social platform, or breaking news. Chime in on whatever is happening with your brand’s unique perspective. Rally a few other founder friends to chime in to give your editorial depth.

Be vigilant on social networks, stay up to date on breaking news through aggregators like apple news, or use a tool like Google Trends to observe breakout searches.

Creating simple content with this strategy results in your content being among a small amount of supply in relation to a large amount of search demand, ultimately giving you the best shot of high ranking in google.

3. Focus on headings formatting in your blog content.

More important than the code behind heading is the UX readability. Google favors articles that go from large text heading and break up sections with medium text headings.

Readability is quickly becoming a key factor in Google’s rankings. You’ve done the majority of the work, now just make sure you have consistent guidelines for formatting your editorial, and it can really pay off.

Create sections with H2 (second largest text) headings; utilize key words here, but make sure the section titles clearly identify what you reader can expect from the context.

Easily Grow Your Pinterest Traffic This Month

As you publish new content (or with existing), create pins. Pinterest can provide just as much residual, intent-based organic traffic as google if done right. Similarly to google, Pinterest usage is through the roof, however, Pins can actually bring you instantaneous traffic in comparison to google.

 We have pins that get 150K+ impressions/mo with up to 4% CTRs. That means one pin can produce 6K web visitors every month for free if done right.

3 actionable ways to grow Pinterest traffic now

1. Do keyword research to develop the best angle for your pin.

Use the search bar, Pinterest’s trends tool, and recommended searches to gain insight into what specific phrasing users are searching for on the platform. So,  take your content, find the keywords that are between most relevant and most searched and design your entire pin to represent those queries.

2. Create a Pinterest-friendly graphic that can also be repurposed across several platforms.

600 x 900px or 1080x1920px. Use these two dimensions to create a pin graphic. Keep your pin’s angle in mind when deciding on photos and text to include in your graphic. Think about your graphic from a user’s perspective: What would catch your eye if you were searching this?

Also, the 1080 x 1920 dimensions are Instagram story dimensions. Double purpose your work by adding it into your story rotation with a swipe up to your link option.

3. Add the correct keywords into your pin when publishing, but in a conversational tone.

In the first step you found the best keywords for your pin, now you’ll add them before publishing. When you go to publish your pin, include 1-3 keywords in both your pin title and the pin description. However, make sure they both sound like a genuine title and description for the content. User friendly will win over keyword stuffing.

All of these tactics will result in a high-quality pin. Other factors play an important role, but when done right, this simple pin can lead to years of organic traffic month after month.

These insights were created for The CPG Network - A Newsletter Sharing Deep Marketing Insights For The Best Founders And Decision Makers In The CPG Space.